Jesse's Apps Book

The apps book is out! Copies are now shipping to bookstores. Or you can order from Amazon.

It's a concise book about these new technologies designed for people who want to get involved. You'll find out how apps work and how you can become a developer -- whether you want to be a hands-on developer or a designer or someone who uses apps in your business plan.

The first half of the book introduces you to the technologies in pretty basic terms. (I've written other, more technical books on the topic.) Then, in the second half you'll find eight specific strategies for ways in which you can use apps. We've seen this new world explode with activity. Apps are now part of standard business plans, but they're also part of strategies for non-profits and political candidates of all stripes. 

What apps have going for them are their numbers. They can be incredibly cheap to produce and distribute, but with the right design and promotion, they can reach large numbers of people. I also talk about the small/small paradigm: a low-cost app reaching a small number of people and still being profitable and productive.


Apps Articles on the Site

FileMaker Go

FileMaker released its newest product, FileMaker Go last night. Now the picture that FileMaker paints is getting filled in


Integrated Social Media Strategy

(This is an outgrowth of a number of conversations at the 2010 National Conference on Volunteering and Service. The structure can apply to other types of organizations, too. Thanks to all who helped.)

7/5/10--some minor tweaks to wording.

The four main aspects of social media can work together in an integrated way that doesn't drive staff, volunteers, users, and customers crazy. Each of these refers to the other, and although there's a sequence here, many people will enter at various points and move back and forth among these tools at will. Clarifying what you're doing where can make life easier for everyone.

Using PDFs with iBooks in iOS4

One of the big attractions of iOS 4 for many of us is the opening of iBooks  to PDFs that you can add. It's done in a parallel universe: your iBooks are divided into books and PDFs as you see here. (Look at the top left of the screen.)

Like many aspects of the operating system, iBooks is smart enough not to show you nothing. You may not see PDFs in the upper left if you don't have any, but once you add PDFs, you'll see them.

Flash 10.1 for Mobile on the Way (Beta, that is)

A beta version of Flash for mobile devices is on the way according to Stephen Shankland on CNET.

It will be available for a number of platforms but, notably, not Apple's mobile devices (iOS). It addresses some of the issues of moving to a non-mouse environment and deals with power issues. Some developers will still need rewriting to adopt it.

I'm sure Apple's argument will be "If you need to rewrite anyway, why not move to HTML5 which is an open standard." 

Apple and Google: Engineering's Role

Chris Matyszczyk writes at CNET, "Is Google far too much in love with engineering?" This is a topic that I seem to keep running into these days -- most recently, I looked at a proposal for a new website that was all about the details -- a checklist of what was there, a description of the appearance, and a list of technologies to be used (could we please settle the Flash issue?).