Apps

Jesse's Apps Book

The apps book is out! Copies are now shipping to bookstores. Or you can order from Amazon.

It's a concise book about these new technologies designed for people who want to get involved. You'll find out how apps work and how you can become a developer -- whether you want to be a hands-on developer or a designer or someone who uses apps in your business plan.

The first half of the book introduces you to the technologies in pretty basic terms. (I've written other, more technical books on the topic.) Then, in the second half you'll find eight specific strategies for ways in which you can use apps. We've seen this new world explode with activity. Apps are now part of standard business plans, but they're also part of strategies for non-profits and political candidates of all stripes. 

What apps have going for them are their numbers. They can be incredibly cheap to produce and distribute, but with the right design and promotion, they can reach large numbers of people. I also talk about the small/small paradigm: a low-cost app reaching a small number of people and still being profitable and productive.

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Apps Articles on the Site

Facebook Time Exceeds Google Time

Stan Schroeder (CNN) has a good article, "Web Users Now on Facebook Longer than Google." Both in terms of average and total time, Facebook usage exceeds that of Google.

Apple App Store Review Guidelines and Flash Update

Apple has just published changes to its App Store Review Guidelines as well as changes to its policies of allowable developer tools that will allow the use of Flash-based tools in some cases. Read the details here.

Crowdsourcing: Pro and Con

Crowdsourcing is one of the most contentious topics in the world of charities today. The term was first used by Jeff Howe in a 2006 Wired magazine article, and it has become part of the digital/social conversation. (There's more at http://northcountryconsulting.com/crowdsourcing.)

Wired: The Headline is Dead! Long Live a New Thought!

X is Dead! Long Live Y! is a great title for an article not least because it can provide a great graphics jumping-off point. It is so great that Wired has used it for their September issue: The Web is Dead. Long Live the Internet.

They've used it before, as you can see from a simple search of the Wired site. Here are some -- not all! -- of the X is Dead! Long Live X! Wired articles.

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