Apps

Jesse's Apps Book

The apps book is out! Copies are now shipping to bookstores. Or you can order from Amazon.

It's a concise book about these new technologies designed for people who want to get involved. You'll find out how apps work and how you can become a developer -- whether you want to be a hands-on developer or a designer or someone who uses apps in your business plan.

The first half of the book introduces you to the technologies in pretty basic terms. (I've written other, more technical books on the topic.) Then, in the second half you'll find eight specific strategies for ways in which you can use apps. We've seen this new world explode with activity. Apps are now part of standard business plans, but they're also part of strategies for non-profits and political candidates of all stripes. 

What apps have going for them are their numbers. They can be incredibly cheap to produce and distribute, but with the right design and promotion, they can reach large numbers of people. I also talk about the small/small paradigm: a low-cost app reaching a small number of people and still being profitable and productive.

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Apps Articles on the Site

Magazines on iPad: The New York Times on Newsweek, Wired, and More

In "A Race Between Digital and Print Magazines" The New York Times gets right to the heart of the issue involving long download times for magazines: publishers want to replicate every jot and tittle of the print edition rather than repurposing the content for iPad. Download times are excruciating. It's hard to understand how hard it is for publishers to move to the new model: content is the key, and it's presented in various ways depending on the medium.

Bing/Facebook Integration

Rob Pegoraro writes in the Washington Post about the new Bing/Facebook integration which, along with Google's social search looks like a new adventure in search and the social web.

It also contains a great take on boilerplate text:

(Disclaimer: I don't get paid by the word, which means the effort I spend writing the usual disclaimer about Post Co. chairman Don Graham being on Facebook's board of directors yields me zero financial benefit.)

A Big Week for iOS: PDFs in FileMaker Go and File/Cloud Access in iWork

It's been a big week in the iOS world. The major news comes from FileMaker Go and the three iWork apps (Numbers, Pages, and Keynote). What's most important is the common thread: the ability to integrate iPad even more closely with other platforms using tools such as email and cloud computing as implemented both by MobileMe's iDisk and by any WebDAV server to which you have access. Together with iOS 4.2 with its support for printing (coming in November), a number of the to-do items for iPad and iPhone have been knocked off the list. 

iPad, iPhone, and iPod touch Start Printing Wirelessly with the New iOS Release in November

Apple announced (confirmed, actually) that wireless printing will be part of the free upgrade to iOS to be released in November. The pre-release versions of the software are available to members of Apple's developer program, so the coding can begin now. Presumably, Apple's own iOS software products (iLife, iWork, and FileMaker Go) will be among the first to use this new feature.

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