Apps

Jesse's Apps Book

The apps book is out! Copies are now shipping to bookstores. Or you can order from Amazon.

It's a concise book about these new technologies designed for people who want to get involved. You'll find out how apps work and how you can become a developer -- whether you want to be a hands-on developer or a designer or someone who uses apps in your business plan.

The first half of the book introduces you to the technologies in pretty basic terms. (I've written other, more technical books on the topic.) Then, in the second half you'll find eight specific strategies for ways in which you can use apps. We've seen this new world explode with activity. Apps are now part of standard business plans, but they're also part of strategies for non-profits and political candidates of all stripes. 

What apps have going for them are their numbers. They can be incredibly cheap to produce and distribute, but with the right design and promotion, they can reach large numbers of people. I also talk about the small/small paradigm: a low-cost app reaching a small number of people and still being profitable and productive.

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Apps Articles on the Site

Apps as Holiday Gifts on The Roundtable, November 29, 2011 at 11 AM

It's that time again -- time to catch up with the latest from the world of technology. This month, it's apps as holiday gifts. Apps represent a sea change in the world of software development -- less expensive and more focused than many traditional software products, and available for instant download and automated installation on your mobile devices.

Subscriptions Available on Apple's App Store

The long-awaited subscription policy has been announced by Apple. Details are on the http://developer.apple.com and in this press release. Lots of articles are appearing, but it probably will take a few days (maybe longer) to get a clear indication of the reactions to the subscription policy because it directly affects many of the media outlets that are reporting on it.

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Magazines on iPad: The New York Times on Newsweek, Wired, and More

In "A Race Between Digital and Print Magazines" The New York Times gets right to the heart of the issue involving long download times for magazines: publishers want to replicate every jot and tittle of the print edition rather than repurposing the content for iPad. Download times are excruciating. It's hard to understand how hard it is for publishers to move to the new model: content is the key, and it's presented in various ways depending on the medium.

Bing/Facebook Integration

Rob Pegoraro writes in the Washington Post about the new Bing/Facebook integration which, along with Google's social search looks like a new adventure in search and the social web.

It also contains a great take on boilerplate text:

(Disclaimer: I don't get paid by the word, which means the effort I spend writing the usual disclaimer about Post Co. chairman Don Graham being on Facebook's board of directors yields me zero financial benefit.)

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