This Official Google Blog posting says it all. And these words flesh out the thought:

FileMaker released its newest product, FileMaker Go last night. Now the picture that FileMaker paints is getting filled in

(This is an outgrowth of a number of conversations at the 2010 National Conference on Volunteering and Service. The structure can apply to other types of organizations, too. Thanks to all who helped.)

7/5/10--some minor tweaks to wording.

The four main aspects of social media can work together in an integrated way that doesn't drive staff, volunteers, users, and customers crazy. Each of these refers to the other, and although there's a sequence here, many people will enter at various points and move back and forth among these tools at will. Clarifying what you're doing where can make life easier for everyone.