Apps

Jesse's Apps Book

The apps book is out! Copies are now shipping to bookstores. Or you can order from Amazon.

It's a concise book about these new technologies designed for people who want to get involved. You'll find out how apps work and how you can become a developer -- whether you want to be a hands-on developer or a designer or someone who uses apps in your business plan.

The first half of the book introduces you to the technologies in pretty basic terms. (I've written other, more technical books on the topic.) Then, in the second half you'll find eight specific strategies for ways in which you can use apps. We've seen this new world explode with activity. Apps are now part of standard business plans, but they're also part of strategies for non-profits and political candidates of all stripes. 

What apps have going for them are their numbers. They can be incredibly cheap to produce and distribute, but with the right design and promotion, they can reach large numbers of people. I also talk about the small/small paradigm: a low-cost app reaching a small number of people and still being profitable and productive.

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Apps Articles on the Site

Wired Magazine on the Internet and the Web

The September issue of Wired has an article that's online and already developing some buzz. Called The Web Is Dead. Long Live the Internet, it addresses the fact that we're using the Internet technologies (TCP/IP and HTTP) separately from the Web (HTML) in many cases. Where we once thought in terms of Web pages, we now think of apps.

Got a Moment? Nano-presentations on iPad

Micro-presentations (built on the Pecha-Kucha project) help to tame some of the problems with traditional presentations. 20 x 20 (20 slides for 20 seconds each often with automated advance to the next slide) impose limits that can streamline presentations. Still, 20 x 20 is 6.67 minutes. Add to that the inevitable set-up time (even if it's just one person walking up and asking if the microphone is on), and you're knocking on the door of ten minutes.

The First iPad Political Commercial?

Thanks to Chris Cillizza (the Washington Post's The Fix) for calling out what may be the first iPad-based political ad

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FileMaker Go

FileMaker released its newest product, FileMaker Go last night. Now the picture that FileMaker paints is getting filled in

 

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